Fashion Photography Homework #3: Project 2

So for this assignment, we were asked to do a controversial ad. Most of my classmates groaned while I smiled uncontrollably from ear to ear. Finally, something I know and can do very well. At least I thought I did, until I took the train home and started to brainstorm.

Coming up with controversial ideas, sure, not a problem. Trying to incorporate such ideas into fashion... ah-ha... ah-ha, like the old jewish man in "Coming to America."
That was gimmick.
I thought of David LaChappelle and Robert Mapplethorpe and Sally Mann. Shit, even Annie Leibovitz. None of them were really, truly inspiring me and no one else I knew personally did controversial photography, only paintings and mixed media.

So I sat down to brainstorm with Robert Dumé, director of the first independent film set I photographed for, and after bouncing a few ideas back and forth. Nothing really stuck, but then it hit me, "what if we photographed an old man and a young girl?" Nah, that sucks and it's been done I bet. So, "what if we photographed an older woman and a young man for an underwear ad in a provocative pose?" Ding, ding. We had a winner.

The first thing I did was hit up a close friend who is always down to shoot anything controversial for me, Kelvin. He agreed without so much hearing the whole of the idea.
Now, next to find an older woman. I asked one of my aunts and she agreed because it was for me and it was for homework and for my future.

Everything went in line for this shoot, from getting wardrobe, to hair and make up which I did (I was very proud of myself for that) and most importantly the location. A friend of mine, Carolina, agreed to let us use her very modern apartment on 42nd Street to shoot. She too, had no idea what kind of photo shoot it was except that it was a controversial one.

In the end, my professor loved it and I finally felt like I was back in her good graces.

Here is the finished product, with a tag line I created for this and all:

Fashion Photography Homework #3: Project 1

For this assignment, my professor asked us to collaborate with a fellow photographer to create a 6 page editorial spread. What a clusterfuck!

Here's why:

I was asked by my classmate Vera to collaborate with her on the assignment. Vera is a sweet Serbian girl who has a great and different style of photography than my own and so I logically agreed. I figured I could learn from her and learn to configure my style.


In the midst of this, I had already booked a flight to Miami to visit my family because my younger brother Jon was going away into the army. So there was no way, I was going to miss seeing him off. So that limited my free time to work on the actual shoot while working a full time job.

So me and Vera set up a date to meet at Starbucks to talk ideas through. What none of us realized prior to the acceptance of said collaboration was the fact that we had different brainstorming styles. Never mind shooting styles... She visualized things first and wrapped a concept around it. I work in the opposite direction.

So on the first day we agreed to shoot in the style of Alfred Hitchcock's Vertigo... sounds awesome, right? Yes, we thought so too, until we realized how little time we had and how much resources we would need to pull to get it done.

After much debate, we decided on a fashionable version of Children's Games. We decided to do hula hoop, jump rope, hopscotch, hide and seek and telephone. What we didn't do and decide on is who would shoot it.
We thought that we needed to each shoot the photographs, but sadly, we were mistaken.

We paid dearly for that one with our professor criticizing our every mistake. Our mistakes were, but not limited to, different lighting and different posing. I stylized my shots to be more playful and Vera more fashionable.

It didn't help that I shot my photographs in Miami and Vera here in NYC.. I also shot some here in the city too with a male model, and that is where my professor too criticized my work personally.


Here are our shots:

The last two shots, I was criticized on because the colors were different.. the left popped with colors, the right not so much, but that was my objective. To show vibrant South Beach and cool New York. Either way, the shoot was a flop.

What me and Vera should have done was decided who was going to do the art direction and who was going to do the shooting. Since Vera was more technical than myself, I would have done the art direction. Too bad, neither of us realized sooner.

Now if it was just me putting together the shoot, this is what my version would have looked like:

Only a slight difference, but then all the lighting matches since I used only natural lighting and the styling is the same with all the photographs having the same style specs.

Another Lesson Learned from this assignment.

Open Call for Models - People, Places and Things

Hey Everyone, I am trying to put together a series which portrays people, places and things to add to my portfolio.

If the series is done well, I will submit it into a gallery and get it reviewed.

And so, I am looking for volunteers to participate in this photo opportunity. It's open to anyone who is serious and who wants to partake in something interesting and fun.

I would need you to do the following:

• Pick one personal item from your home
• List three of your favorite places
• List three of your favorite things to do and/or hobbies.

And if you can, no obligation, tell me briefly what the item means to you, if you hate it, love it, if it belonged to your grandmother, etc.

When picking an item, please do not pick the following:
Dolls, Action Figures, Cell Phones, Laptops and iPods
If you, however, have one of the items you would really like to use, please let me know.

You may or may not be in the photograph depending on the item and location.
If you do not want to be in the photograph at all, please let me know in advance so that I can possibly make arrangements.

You don't need to be a model or have experience as one and you wouldn't need to wear anything that you normally wouldn't wear.

The goal is just to show people, as they are, with items of importance to them, in an artistic way.


So please let me know if you are interested in participating.
Thank you.

-Louisa Garcia
LaGata Photography